BBTF Launches Sportsnet Magazine on iPad

Fueling the passion of Canadian sports fans, Sportsnet ushers in a new era on with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across Canada!

We are thrilled to have our 3rd successful launch for Rogers Publishing highly anticipated NEW title Sportsnet Magazine. Earlier this year Rogers announced they would be launching a brand new sports magazine that merged TV, Radio, Print, Mobile and Digital with a fully integrated re-branding expansion to the Sportsnet brand. This launch is especially exciting for us at Built by the Factory because the iPad app launched in the same week the first Sportsnet Magazine print edition hit the newsstands. This is part of a much larger tablet initiative we have been working with Rogers on, by the close of 2011 we will have many exciting launches under our belt.

TV – Sportsnet and Sportsnet World

On October 3, the new name of the network becomes Sportsnet (abbreviation SN). The on-air presentation will have a new logo, font, theme music, graphics and animation package. Sportsnet has added three new sets, refurbished three studios, and built two new studios – the BlackBerry studio at Rogers Centre and the Sportsnet 590 The FAN TV studio. Setanta Sports Canada, which Rogers Media launched in 2007, will be renamed Sportsnet World on October 3, and will employ the same on-air package as Sportsnet.

Digital and Mobile –, Sportsnet Mobile, Sportsnet iPad app

Building on the new tagline, Fuelled By Fans, the Sportsnet digital platform is re-launching with enhanced, fan-focused interactive features, such as a rich companion viewing experience that includes live data and fan chats for every Canadian NHL team game; an immersive fantasy hockey experience that allows fans to trade their team picks throughout a live game; and calls for story contributions from the same sports fans that fuel our coverage. Regular text, video and podcast contributions will be delivered by Sportsnet’s industry-leading contributors Stephen Brunt, Michael Grange, Mark Spector, Shi Davidi, Jeff Marek, Nick Kypreos, Mike Brophy, Joe Ferraro, Paul Jones, Perry Lefko, Jim Lang and many more. With a renewed commitment to original content across all media platforms and the new, united look, there are many reasons to rediscover, Sportsnet Mobile and the Sportsnet iPad app.

Print – Sportsnet magazine

Sportsnet magazine, Canada’s first bi-weekly sports magazine, launches today with columnists and contributors Stephen Brunt, Michael Grange, Scott Feschuk, Shi Davidi, Gare Joyce and Mark Spector, arguably the most thought-provoking and insightful sports writers in the country. Add in Bob McCown, Canada’s No. 1 sports radio personality, and Sportsnet 590 The FAN morning men Greg Brady and Jim Lang, and the magazine promises to be a must-read. The magazine, available on the iPad, will also employ the same graphics package as the other Sportsnet platforms.

Radio – Sportsnet 590 The FAN and Sportsnet 960 The FAN

Sportsnet radio stations have been rebranded as Sportsnet 590 The FAN and Sportsnet 960 The FAN. On October 3 at 6 a.m. ET, the Brady and Lang morning show on Sportsnet 590 takes to the tv airwaves, making history as the first nationally-broadcast all-sports morning radio show on television in Canada.