Make Sense aka No, I Won’t “Friend” Your Toilet Paper

A toilet paper has a Facebook page, and all I can say is we’re not past this yet?  I’m not trying to be one of those smug agency people who is asking “who in the world led that charge”, but making sense is critical to brand integrity and I’m shocked at how blithely it’s being manhandled. We all know there’s brand value, brand equity, brand awareness, brand loyalty and so on.  Brand integrity is the only type of “brand _______” that is solely the responsibility of the brand/agency.  The audience is not part of the equation.  Maybe that’s why we see embarrassing executions that don’t make sense – because the voice of the consumer is…

BBTF Launches countdown widget for Jay-Z & Kanye West “Watch the Throne” album release

BBTF works with S Carter Enterprises to help promote the pre-order on iTunes for Watch the Throne, a Jay-Z & Kayne West collaboration. This campaign promotion includes splash page on Life + Times, custom Facebook tab & an embeddable widget (seen below). Share the Watch the Throne countdown clock for your chance to win. Everyone who embeds the widget is automatically entered to win tickets to the WTT Tour date of your choice! See official rules for details.

Foursquare… Friend or Foe?

By Dana Randall

While my blog posts are often written from the “expert” point of view, I have been doing research on the Foursquare and now Facebook Places phenomenon and wanted to share the questions I have been asking myself for a change. I’m hoping to open up a dialogue between technology gurus, brands and consumers to gather anecdotal feedback to help bring some clarity and gather insight to the topic.

With that said, this particular post will also be filled with opinions as well as facts. I usually avoid sharing opinions in this format, but for this topic I feel strongly that the topic or Foursquare and Facebook Places is really driven by opinions.

Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable

We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising.

Will interactive ads on digital magazines result in higher ROI?

WILL TABLET INTERACTIVE PRINT ADS RESULT IN HIGHER ROI THEN MY STATIC AD? When entering into a new category there is often a sense of hesitation or doubt. Brands will question if these next generation of Interactive Print ads make sense to invest in. Will they be more effective? Are they even necessary? Will my campaigns convert to higher purchaser intent or brand awareness by making a more interactive dynamic ad? WHAT WE HAVE LEARNED FROM ADVERTISING ONLINE: We have been paying close attention to the research that has been gathered on campaigns online. Since this is essentially the most relevant data for us to look at in order to validate that investing in this…