The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit of speculation on the launch of this new device from Apple, as there often is on anything “new”. Is it all hype? Will the consumer market adopt this new gadget? Is it a gadget or will it change the digital space and future of…
Haitian School Initiative: Press Release
LOS ANGELES—Ben Stiller announced today the launch of the Haitian School Initiative, an effort to help provide temporary schools for Haitians displaced by the earthquake on January 12, 2010. “Our goal is to help kids get back in school as quickly as possible,” said Stiller. “Schools are a safe haven for kids in times of crisis, and are instrumental in delivering not only education but also healthcare, nutrition and other critical services.” The Haitian government has announced plans to resettle approximately 400,000 earthquake survivors from Port-au-Prince to temporary camps outside the city. It is unclear at this time how long people will live in those camps, or where they will be relocated following their move…
REBLOG: Ripping Off Other Brands For A Great Cause
Ripping Off Other Brands For A Great Cause February 4th, 2010 From Jeremy Lichtenberger, Senior Brand Planner Original Article It’s no surprise that when charities and pro bono organizations advertise their services, they take a serious tone. We often see very real images of starving children in impoverished nations struggling to survive, and it pulls at our heartstrings. As advertisers, we know this approach is usually necessary to get the seriousness of the message across. But Ben Stiller is not an advertiser, nor does he admit to “know anything about raising money.” What he does know is how to capture an audience’s attention and make them side with the lovable loser characters he creates in…
Ben Stiller on the Tonight Show
How do you effectively launch a website? How do you create viral buzz? How do you use social media to bring awareness? We recently launched STILLERSTRONG with Causecast, a website created to raise funds and awareness for Ben Stiller’s charity. Ben Stiller visits Conan on the tonight show to promote STILLERSTRONG. Ben Stiller on the Tonight show with Conan (Pt.3 – 12/10/09) Ben Stiller on the Tonight show with Conan Pt.4 (12/10/09) Lance Armstrong sets things straight via satellite!
Ryan Seacrest & Ben Stiller to film Bad Boys 3?
The next set of videos were released this week on http://www.stillerstrong.org, the website we launched with Causecast. Ben Stiller’s new foundation STILLERSTRONG is working to raise money to help children in Haiti. We were thrilled when Causecast came to Built by the Factory to lead the creative for the STILLERSTRONG campaign. In an effort to spread the work about his charity STILLERSTRONG, Ben Stiller reaches out to Ryan Seacrest asking him to retweet a message, which would open possibilities of starring in a high octane action film together. Ryan responds to Ben’s request, Live ON AIR If you’d like to help Ben’s charity, you can: – Donate online by credit card or paypal http://stillerstrong.org/#give -…
