New Macbook Pro with Retina Display – What this means for your website!
The WWDC 2012 just concluded moments ago, while there are a number of hot topics to discuss I wanted to specifically touch on the news about the new Macbook Pro and its Retina display. We have become familiar with the retina display on our iPhone & iPad devices, but Apple is now bringing this higher resolution display to the personal computer. This will be great for viewing your HD movies and photos, BUT what does this mean for your website? In this post we will talk about what to expect as a website “owner” as well as what to do as a website designer and developer. What to expect on your website: If you had…
The Making of a Fashion Magazine
It has been just over two weeks since the launch of The Juniverse & the website is gaining momentum. Traffic is growing, the audience is responding & creativity is flowing. As a digital agency you often design & develop a product for a client, then wrap it with a pretty bow and ship it off. Not with the Juniverse! We have had a lot of fun continuing to develop the editorial team while maintaining this new Fashion, Beauty & Lifestyle online magazine for celebrity stylist June Ambrose. Some might say ugh, why would you want to continue to maintain a clients website? Especially if you have build it with a CMS for them to manage…
When Clients Attack!
You are floating in the still blue waters. The sun is shining and everything is going smoothly. The work has launched and everyone is happy. Then, like a bad Jaws sequel, a rogue client comes out of nowhere, teeth gnashing, stirring up sand and scaring the fish away. Relentless and unstoppable this type of client is a rare occurrence – which is why I compare it to a great white shark attack. When they appear they can wipe out all the accomplishments you have made throughout a project, the final product you have delivered, and the relationship you have nurtured over the course of months with someone else. The client that was lurking in the…
30 Pixel Perfect Websites – Awwwards
REBLOG: 30 Pixel perfect websites June 28 2011 by Awwwards Team Category: Webdesign We know how easy it is to buy a template change some colors, put an icon here and there, add a logo, some pictures and voilà, you’ve got yourself a website. But we also know good design takes time. Making a design that’s not only good but great can be a tedious work, but you can tell when something has been made for an specific purpose. That’s what happens when you strive for pixel perfection, it shows. Making a website that is perfect to a pixel level requires time and effort, but your work will surely look more professional and have a…
Rogers iPad apps top the charts
We are really really excited to see how much support our apps are getting in iTunes! BBTF put 6 apps in Newsstand before the holidays and ALL SIX apps are in the TOP 20! #1 Chatelaine Magazine #3 Maclean’s Magazine #7 Canadian Business Magazine #10 MoneySense Magazine #11 Sportsnet Magazine #13 FLARE Magazine
Creative Roundtable: A Jay-Z State of Mind
It’s time to face the critics and find out whether they’re haters or fans of Jay-Z’s latest effort in online marketing. Read on as Jeremy Davis, partner/creative director at Built By The Factory; Razorfish executive creative director Frederic Bonn; and Rashaun Hall, a former journalist turned digital marketing strategist who now serves as senior manager of digital marketing at Music Choice, drop their thoughts.
The good, the bad & the *$#%!
Our user experience team read, analyzed, reviewed and tested numerous iPad magazine apps on the market. The BBTF design team is currently working on reinterpreting a magazine experience for the tablet environment, and this audit was part of creating a guideline of “best practices” We analyzed both user interface design considerations and magazine page layout strategies. There were two key questions we asked while going through this audit: What enhanced the experience? What distracted us from it? There are many aspects of app design that can be covered on this topic. We are focusing specifically on magazine app user interface considerations for this post. “Once I figured it out…” or “Once I figured out how…
When music & technology collide
The latest viral video on YouTube “Take Me Out” by Atomic Tom LIVE on NYC subway is about to hit 2 million views in just a few days. As an interactive agency that is currently doing extensive work on mobile devices, it is always inspiring to see how people use mobile in ways that are outside the box. This video of the “concert” performed on the B train in NYC was created using 4 iPhones. The video was recorded using 2 to 3 iPhones for video recording and later edited for YouTube. There is no question that the creativity of replacing their typical equipment for mobile devices makes this video worth watching. Almost 2 millions…
Foursquare… Friend or Foe?
By Dana Randall
While my blog posts are often written from the “expert” point of view, I have been doing research on the Foursquare and now Facebook Places phenomenon and wanted to share the questions I have been asking myself for a change. I’m hoping to open up a dialogue between technology gurus, brands and consumers to gather anecdotal feedback to help bring some clarity and gather insight to the topic.
With that said, this particular post will also be filled with opinions as well as facts. I usually avoid sharing opinions in this format, but for this topic I feel strongly that the topic or Foursquare and Facebook Places is really driven by opinions.
ReBlog: Zinio’s iPad Magazines Suggest Disappointing Future
View the original blog here By Olly Farshi Zinio is a magazine store and reader for the iPad. In fact, for now, it’s the magazine store for the iPad, stocking all the biggest titles of which you can purchase one-off issues or even 12 month subscriptions. Just like Apple with its iBookstore, Zinio has established relationships with an impressive array of publications. As such, you can expect to find enhanced editions of magazines Cosmopolitan, T3, Rolling Stone and Hello among many others. However, unlike Apple’s iBookstore or iBooks app, Zinio certainly doesn’t live up to the hype. For starters, each page takes around a second to load. Take a moment and imagine that…imagine reading a…
Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising.
Will interactive ads on digital magazines result in higher ROI?
WILL TABLET INTERACTIVE PRINT ADS RESULT IN HIGHER ROI THEN MY STATIC AD? When entering into a new category there is often a sense of hesitation or doubt. Brands will question if these next generation of Interactive Print ads make sense to invest in. Will they be more effective? Are they even necessary? Will my campaigns convert to higher purchaser intent or brand awareness by making a more interactive dynamic ad? WHAT WE HAVE LEARNED FROM ADVERTISING ONLINE: We have been paying close attention to the research that has been gathered on campaigns online. Since this is essentially the most relevant data for us to look at in order to validate that investing in this…
The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit of speculation on the launch of this new device from Apple, as there often is on anything “new”. Is it all hype? Will the consumer market adopt this new gadget? Is it a gadget or will it change the digital space and future of…