RIP Steve Jobs
On October 5th 2011 we mourn the loss of a visionary. Steve Jobs (February 24, 1955 – October 5, 2011) Our work at Built by the Factory has been so heavily driven by the innovation and creativity of Apple & Steve Jobs. Steve Jobs, the visionary co-founder and longtime leader of Apple, has passed away at the age of 56. To honor his memory, Apple.com now displays a... Read More
BBTF Launches Sportsnet Magazine on iPad
Fueling the passion of Canadian sports fans, Sportsnet ushers in a new era on with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across Canada! We are thrilled to have our 3rd successful launch for Rogers Publishing highly anticipated NEW title Sportsnet Magazine. Earlier this year Rogers announced they would be launching a brand new sports magazine that merged TV, Radio, Print, Mobile... Read More
Maclean’s Magazine Tops the Charts
Built by the Factory’s partnership with Rogers Publishing results in chart topping app! Maclean’s Magazine ranks #3 in iTunes News apps, outranking CNN, The Daily, NY Times, BBC, Flipboard, The Economist & Zinio. “As soon as we got our hands on the iPad last spring, we knew we were looking at something important for the future of our magazine,” said Maclean’s Executive Editor Steve Maich. “Our close collaboration with ... Read More
The good, the bad & the *$#%!
Our user experience team read, analyzed, reviewed and tested numerous iPad magazine apps on the market. The BBTF design team is currently working on reinterpreting a magazine experience for the tablet environment, and this audit was part of creating a guideline of “best practices” We analyzed both user interface design considerations and magazine page layout strategies. There were two key questions we asked while going through this audit: What... Read More
When music & technology collide
The latest viral video on YouTube “Take Me Out” by Atomic Tom LIVE on NYC subway is about to hit 2 million views in just a few days. As an interactive agency that is currently doing extensive work on mobile devices, it is always inspiring to see how people use mobile in ways that are outside the box. This video of the “concert” performed on the B train in NYC was created using 4 iPhones. The video was recorded using 2 to 3... Read More