ReBlog: Zinio’s iPad Magazines Suggest Disappointing Future
View the original blog here By Olly Farshi Zinio is a magazine store and reader for the iPad. In fact, for now, it’s the magazine store for the iPad, stocking all the biggest titles of which you can purchase one-off issues or even 12 month subscriptions. Just like Apple with its iBookstore, Zinio has established relationships with an impressive array of publications. As such, you can expect to find enhanced editions... Read More
Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated &... Read More
Will interactive ads on digital magazines result in higher ROI?
WILL TABLET INTERACTIVE PRINT ADS RESULT IN HIGHER ROI THEN MY STATIC AD? When entering into a new category there is often a sense of hesitation or doubt. Brands will question if these next generation of Interactive Print ads make sense to invest in. Will they be more effective? Are they even necessary? Will my campaigns convert to higher purchaser intent or brand awareness by making a more interactive dynamic ad? WHAT... Read More
The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit... Read More
