Will interactive ads on digital magazines result in higher ROI?
WILL TABLET INTERACTIVE PRINT ADS RESULT IN HIGHER ROI THEN MY STATIC AD? When entering into a new category there is often a sense of hesitation or doubt. Brands will question if these next generation of Interactive Print ads make sense to invest in. Will they be more effective? Are they even necessary? Will my campaigns convert to higher purchaser intent or brand awareness by making a more interactive dynamic ad? WHAT... Read More
The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit... Read More
Haitian School Initiative: Press Release
LOS ANGELES—Ben Stiller announced today the launch of the Haitian School Initiative, an effort to help provide temporary schools for Haitians displaced by the earthquake on January 12, 2010. “Our goal is to help kids get back in school as quickly as possible,” said Stiller. “Schools are a safe haven for kids in times of crisis, and are instrumental in delivering not only education but also healthcare, nutrition... Read More
REBLOG: Ripping Off Other Brands For A Great Cause
Ripping Off Other Brands For A Great Cause February 4th, 2010 From Jeremy Lichtenberger, Senior Brand Planner Original Article It’s no surprise that when charities and pro bono organizations advertise their services, they take a serious tone. We often see very real images of starving children in impoverished nations struggling to survive, and it pulls at our heartstrings. As advertisers, we know this approach is... Read More
Ben Responds To How STILLERSTRONG Will Work To Help The Earthquake Relief Effort
Hello friends, fans and followers. As you know we have been updating you on the STILLERSTRONG Campaign that we were asked to collaborate on with Causecast & Ben Stiller. After the devastating earthquake that hit Haiti, the Stillerstrong project is now changing its efforts to the Haitian School Initiative, in collaboration with Architecture for Humanity. For ways you can help, go to Architecture For Humanity http://www.architectureforhumanity.org/ You... Read More
