When Clients Attack!

You are floating in the still blue waters.  The sun is shining and everything is going smoothly.  The work has launched and everyone is happy.  Then, like a bad Jaws sequel, a rogue client comes out of nowhere, teeth gnashing, stirring up sand and scaring the fish away.  Relentless and unstoppable this type of client is a rare occurrence – which is why I compare it to a great white shark attack.  When they appear they can wipe out all... Read More

We Love You, But No

Here we are, in a meeting with a client brainstorming the myriad possibilities for a campaign.  The excitement is in the air and everyone is offering tons of ideas – it’s collaboration central!  Then, it happens, the person signing the check says “I want it all! I want something outrageous! I want something cool!” This is the moment where we, as brand stewards, have to say “We love you, but no.”  This is not... Read More