Make Sense aka No, I Won’t “Friend” Your Toilet Paper

A toilet paper has a Facebook page, and all I can say is we’re not past this yet?  I’m not trying to be one of those smug agency people who is asking “who in the world led that charge”, but making sense is critical to brand integrity and I’m shocked at how blithely it’s being manhandled. We all know there’s brand value, brand equity, brand awareness, brand loyalty and so on.  Brand integrity is the only... Read More