Make Sense aka No, I Won’t “Friend” Your Toilet Paper

A toilet paper has a Facebook page, and all I can say is we’re not past this yet?  I’m not trying to be one of those smug agency people who is asking “who in the world led that charge”, but making sense is critical to brand integrity and I’m shocked at how blithely it’s being manhandled. We all know there’s brand value, brand equity, brand awareness, brand loyalty and so on.  Brand integrity is the only... Read More

BBTF Launches countdown widget for Jay-Z & Kanye West “Watch the Throne” album release

BBTF works with S Carter Enterprises to help promote the pre-order on iTunes for Watch the Throne, a Jay-Z & Kayne West collaboration. This campaign promotion includes splash page on Life + Times, custom Facebook tab & an embeddable widget (seen below). Share the Watch the Throne countdown clock for your chance to win. Everyone who embeds the widget is automatically entered to win tickets to the WTT Tour date of your choice! See official... Read More

Foursquare… Friend or Foe?

By Dana Randall While my blog posts are often written from the “expert” point of view, I have been doing research on the Foursquare and now Facebook Places phenomenon and wanted to share the questions I have been asking myself for a change. I’m hoping to open up a dialogue between technology gurus, brands and consumers to gather anecdotal feedback to help bring some clarity and gather insight to the topic. With that said, this particular... Read More