BUILT BY THE FACTORY | INTERACTIVE AGENCY » iTunes

BBTF Launches countdown widget for Jay-Z & Kanye West “Watch the Throne” album release

Posted by on August 5, 2011 · Leave a Comment 

BBTF works with S Carter Enterprises to help promote the pre-order on iTunes for Watch the Throne, a Jay-Z & Kayne West collaboration. This campaign promotion includes splash page on Life + Times, custom Facebook tab & an embeddable widget (seen below). Share the Watch the Throne countdown clock for your chance to win. Everyone who embeds the widget is automatically entered to win tickets to the WTT Tour date of your choice! See official... Read More

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Maclean’s Magazine Tops the Charts

Posted by on February 21, 2011 · Leave a Comment 

Built by the Factory’s partnership with Rogers Publishing results in chart topping app! Maclean’s Magazine ranks #3 in iTunes News apps, outranking CNN, The Daily, NY Times, BBC, Flipboard, The Economist & Zinio. “As soon as we got our hands on the iPad last spring, we knew we were looking at something important for the future of our magazine,” said Maclean’s Executive Editor Steve Maich. “Our close collaboration with ... Read More

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