Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated & flexible way to advertise. The... Read More
Will interactive ads on digital magazines result in higher ROI?
WILL TABLET INTERACTIVE PRINT ADS RESULT IN HIGHER ROI THEN MY STATIC AD? When entering into a new category there is often a sense of hesitation or doubt. Brands will question if these next generation of Interactive Print ads make sense to invest in. Will they be more effective? Are they even necessary? Will my campaigns convert to higher purchaser intent or brand awareness by making a more interactive dynamic ad? WHAT WE HAVE LEARNED FROM ADVERTISING... Read More
The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit of speculation on the launch of... Read More
BBKing Blues Club & Built by the Factory launch 42nd Street Music
When the world-renowned B.B. King Blues Club on 42nd Street in Times Square decided to form a house band for private events, they assembled one from a pool of many of the best performers in the tristate area. They are making this new band available for events both inside and outside of their venue. 42nd Street Music was formed expressly for this purpose. The club’s extensive experience in booking international, national and regional acts puts them... Read More
Office space solutions for businesses of today
Watch this interview with Cheni Yerushalmi from Sunshine Suites. Sunshine has been one of the key factors that has helped Built by the Factory stand out from the many digital agencies out there. The Sunshine structure has enabled us to bring better work at more competitive prices to our clients. http://vimeo.com/7352554 Interview with Serial Entrepreneur: Cheni Yerushalmi from J.L. Zoeckler on Vimeo. Read More