BBTF Launches Sportsnet Magazine on iPad

Fueling the passion of Canadian sports fans, Sportsnet ushers in a new era on with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across Canada! We are thrilled to have our 3rd successful launch for Rogers Publishing highly anticipated NEW title Sportsnet Magazine. Earlier this year Rogers announced they would be launching a brand new sports magazine that merged TV, Radio, Print, Mobile... Read More

Maclean’s Magazine Tops the Charts

Built by the Factory’s partnership with Rogers Publishing results in chart topping app! Maclean’s Magazine ranks #3 in iTunes News apps, outranking CNN, The Daily, NY Times, BBC, Flipboard, The Economist & Zinio. “As soon as we got our hands on the iPad last spring, we knew we were looking at something important for the future of our magazine,” said Maclean’s Executive Editor Steve Maich. “Our close collaboration with ... Read More

The good, the bad & the *$#%!

Our user experience team read, analyzed, reviewed and tested numerous iPad magazine apps on the market. The BBTF design team is currently working on reinterpreting a magazine experience for the tablet environment, and this audit was part of creating a guideline of “best practices” We analyzed both user interface design considerations and magazine page layout strategies. There were two key questions we asked while going through this audit: What... Read More