BBTF Launches countdown widget for Jay-Z & Kanye West “Watch the Throne” album release
BBTF works with S Carter Enterprises to help promote the pre-order on iTunes for Watch the Throne, a Jay-Z & Kayne West collaboration. This campaign promotion includes splash page on Life + Times, custom Facebook tab & an embeddable widget (seen below). Share the Watch the Throne countdown clock for your chance to win. Everyone who embeds the widget is automatically entered to win tickets to the WTT Tour date of your choice! See official... Read More
Foursquare… Friend or Foe?
By Dana Randall While my blog posts are often written from the “expert” point of view, I have been doing research on the Foursquare and now Facebook Places phenomenon and wanted to share the questions I have been asking myself for a change. I’m hoping to open up a dialogue between technology gurus, brands and consumers to gather anecdotal feedback to help bring some clarity and gather insight to the topic. With that said, this particular... Read More
Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated & flexible way to advertise. The... Read More
The future of magazines: How the iPad, eReaders & Tablets are effecting the future in advertising
A NEW ADVERTISING CATEGORY FOR PUBLISHERS & BRANDS We have kept somewhat quiet about our work in the emerging space of media tablets & digital magazines, until now. As the first numbers come in & the pre-orders of the iPad hit approximately 90,000 in it’s first day, we feel confident that our work in this new category which started months ago has been a worthwhile investment. There has been a bit of speculation on the launch of... Read More
CNN talks with Ben Stiller about STILLERSTRONG
Actor Ben Stiller sits down with CNN’s Alina Cho to disucss his foundation, which raises money for schools in Haiti. It’s being called the future of fundraising and a social media bonanza. Stillerstrong, our campaign launched with Causecast has been making an impact online. Read More