BBTF Launches Sportsnet Magazine on iPad
Fueling the passion of Canadian sports fans, Sportsnet ushers in a new era on with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across Canada! We are thrilled to have our 3rd successful launch for Rogers Publishing highly anticipated NEW title Sportsnet Magazine. Earlier this year Rogers announced they would be launching a brand new sports magazine that merged TV, Radio, Print, Mobile... Read More
Maclean’s Magazine Tops the Charts
Built by the Factory’s partnership with Rogers Publishing results in chart topping app! Maclean’s Magazine ranks #3 in iTunes News apps, outranking CNN, The Daily, NY Times, BBC, Flipboard, The Economist & Zinio. “As soon as we got our hands on the iPad last spring, we knew we were looking at something important for the future of our magazine,” said Maclean’s Executive Editor Steve Maich. “Our close collaboration with ... Read More
The good, the bad & the *$#%!
Our user experience team read, analyzed, reviewed and tested numerous iPad magazine apps on the market. The BBTF design team is currently working on reinterpreting a magazine experience for the tablet environment, and this audit was part of creating a guideline of “best practices” We analyzed both user interface design considerations and magazine page layout strategies. There were two key questions we asked while going through this audit: What... Read More
ReBlog: Zinio’s iPad Magazines Suggest Disappointing Future
View the original blog here By Olly Farshi Zinio is a magazine store and reader for the iPad. In fact, for now, it’s the magazine store for the iPad, stocking all the biggest titles of which you can purchase one-off issues or even 12 month subscriptions. Just like Apple with its iBookstore, Zinio has established relationships with an impressive array of publications. As such, you can expect to find enhanced editions of magazines Cosmopolitan, T3,... Read More
Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated & flexible way to advertise. The... Read More