When music & technology collide
The latest viral video on YouTube “Take Me Out” by Atomic Tom LIVE on NYC subway is about to hit 2 million views in just a few days. As an interactive agency that is currently doing extensive work on mobile devices, it is always inspiring to see how people use mobile in ways that are outside the box. This video of the “concert” performed on the B train in NYC was created using 4 iPhones. The video was recorded using 2 to 3... Read More
Ben Stiller on the Tonight Show
How do you effectively launch a website? How do you create viral buzz? How do you use social media to bring awareness? We recently launched STILLERSTRONG with Causecast, a website created to raise funds and awareness for Ben Stiller’s charity. Ben Stiller visits Conan on the tonight show to promote STILLERSTRONG. Ben Stiller on the Tonight show with Conan (Pt.3 – 12/10/09) Ben Stiller on the Tonight show with Conan Pt.4 (12/10/09) Lance... Read More
Ryan Seacrest & Ben Stiller to film Bad Boys 3?
The next set of videos were released this week on http://www.stillerstrong.org, the website we launched with Causecast. Ben Stiller’s new foundation STILLERSTRONG is working to raise money to help children in Haiti. We were thrilled when Causecast came to Built by the Factory to lead the creative for the STILLERSTRONG campaign. In an effort to spread the work about his charity STILLERSTRONG, Ben Stiller reaches out to Ryan Seacrest asking... Read More
State Farm & LeBron James in High School
Check out the latest launch… This microsite features special footage of LeBron James in high school. New videos are released weekly, so check back often to see the latest unlocked clips. You can also sign up for update (upper right corner of the site) and you will be alerted when new videos have become unlocked. Take a look! This is a really exciting project. STATE FARM & LEBRON JAMES WEBSITE Read More
State Farm® and LeBron James Share “Memories” on the Big and Small Screens
http://www.statefarm.com/about/media/media_releases/20090924.asp State Farm® and LeBron James Share “Memories” on the Big and Small Screens Lays-up more than a sponsorship for “More Than a Game” Bloomington, IL – Sept. 24, 2009 – State Farm® continues its successful marketing relationship with LeBron James, through an integrated campaign supporting the company’s sponsorship of “More Than a Game.” The Lionsgate® documentary... Read More