When music & technology collide
The latest viral video on YouTube “Take Me Out” by Atomic Tom LIVE on NYC subway is about to hit 2 million views in just a few days. As an interactive agency that is currently doing extensive work on mobile devices, it is always inspiring to see how people use mobile in ways that are outside the box. This video of the “concert” performed on the B train in NYC was created using 4 iPhones. The video was recorded using 2 to 3... Read More
Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated & flexible way to advertise. The... Read More
Haitian School Initiative: Press Release
LOS ANGELES—Ben Stiller announced today the launch of the Haitian School Initiative, an effort to help provide temporary schools for Haitians displaced by the earthquake on January 12, 2010. “Our goal is to help kids get back in school as quickly as possible,” said Stiller. “Schools are a safe haven for kids in times of crisis, and are instrumental in delivering not only education but also healthcare, nutrition and other critical services.” The... Read More
REBLOG: Ripping Off Other Brands For A Great Cause
Ripping Off Other Brands For A Great Cause February 4th, 2010 From Jeremy Lichtenberger, Senior Brand Planner Original Article It’s no surprise that when charities and pro bono organizations advertise their services, they take a serious tone. We often see very real images of starving children in impoverished nations struggling to survive, and it pulls at our heartstrings. As advertisers, we know this approach is usually necessary to get the seriousness... Read More
Ben Responds To How STILLERSTRONG Will Work To Help The Earthquake Relief Effort
Hello friends, fans and followers. As you know we have been updating you on the STILLERSTRONG Campaign that we were asked to collaborate on with Causecast & Ben Stiller. After the devastating earthquake that hit Haiti, the Stillerstrong project is now changing its efforts to the Haitian School Initiative, in collaboration with Architecture for Humanity. For ways you can help, go to Architecture For Humanity http://www.architectureforhumanity.org/ You... Read More