Ipad & Tablet Digital Magazine Advertising: How to ensure your creative investment is scalable
We have taken our experiences from developing online campaigns, microsite, widgets & apps and the lessons learned by working in those spaces to identify the potential challenges with this new category of advertising. Scalability & Cost Effective Production: The most important issue is scalability & cost. We have seen websites that have developed custom ad units that give advertisers a more integrated & flexible way to advertise. The... Read More
REBLOG: Ripping Off Other Brands For A Great Cause
Ripping Off Other Brands For A Great Cause February 4th, 2010 From Jeremy Lichtenberger, Senior Brand Planner Original Article It’s no surprise that when charities and pro bono organizations advertise their services, they take a serious tone. We often see very real images of starving children in impoverished nations struggling to survive, and it pulls at our heartstrings. As advertisers, we know this approach is usually necessary to get the seriousness... Read More
Ben Responds To How STILLERSTRONG Will Work To Help The Earthquake Relief Effort
Hello friends, fans and followers. As you know we have been updating you on the STILLERSTRONG Campaign that we were asked to collaborate on with Causecast & Ben Stiller. After the devastating earthquake that hit Haiti, the Stillerstrong project is now changing its efforts to the Haitian School Initiative, in collaboration with Architecture for Humanity. For ways you can help, go to Architecture For Humanity http://www.architectureforhumanity.org/ You... Read More
Shannon Elizabeth joins the Stillerstrong team
Written by Shannon Elizabeth: Ben Stiller’s raising funds to rebuild a school in Haiti through his organization at www.StillerStrong.org. I was inspired to help spread the word, raise money and make a fun video in the process. The sash seen in the video can be found on Ebay under Shannon Elizabeth/Stiller Strong sash. Please bid! I’m hoping to find a business to agree to match any funds raised from the sash. So if you’re a business... Read More
Ben Stiller on the Tonight Show
How do you effectively launch a website? How do you create viral buzz? How do you use social media to bring awareness? We recently launched STILLERSTRONG with Causecast, a website created to raise funds and awareness for Ben Stiller’s charity. Ben Stiller visits Conan on the tonight show to promote STILLERSTRONG. Ben Stiller on the Tonight show with Conan (Pt.3 – 12/10/09) Ben Stiller on the Tonight show with Conan Pt.4 (12/10/09) Lance... Read More