CLIENT: Fox Sports
TYPE: Website
YEAR: 2010
Fox Sports Design
For the Love of the Game

Built by the Factory was asked by Fox Sports to provide creative concepts to reinvigorate their existing site. Recognizing that their audience was already used to a certain way of getting the information they wanted, we didn’t want to intrude or disrupt the flow of content. Coming up with something clean and unobtrusive was our approach. Fox Sports also wanted to integrate these design elements gradually over time instead of implementing a drastic or shocking change.