You are floating in the still blue waters.  The sun is shining and everything is going smoothly.  The work has launched and everyone is happy.  Then, like a bad Jaws sequel, a rogue client comes out of nowhere, teeth gnashing, stirring up sand and scaring the fish away.  Relentless and unstoppable this type of client is a rare occurrence – which is why I compare it to a great white shark attack.  When they appear they can wipe out all the accomplishments you have made throughout a project, the final product you have delivered,  and the relationship you have nurtured over the course of months with someone else.  The client that was lurking in the…

REBLOG: 30 Pixel perfect websites June 28 2011 by Awwwards Team Category: Webdesign We know how easy it is to buy a template change some colors, put an icon here and there, add a logo, some pictures and voilà, you’ve got yourself a website. But we also know good design takes time. Making a design that’s not only good but great can be a tedious work, but you can tell when something has been made for an specific purpose. That’s what happens when you strive for pixel perfection, it shows. Making a website that is perfect to a pixel level requires time and effort, but your work will surely look more professional and have a…

We are really really excited to see how much support our apps are getting in iTunes! BBTF put 6 apps in Newsstand before the holidays and ALL SIX apps are in the TOP 20! #1 Chatelaine Magazine #3 Maclean’s Magazine #7 Canadian Business Magazine #10 MoneySense Magazine #11 Sportsnet Magazine #13 FLARE Magazine

Here we are, in a meeting with a client brainstorming the myriad possibilities for a campaign.  The excitement is in the air and everyone is offering tons of ideas – it’s collaboration central!  Then, it happens, the person signing the check says “I want it all! I want something outrageous! I want something cool!” This is the moment where we, as brand stewards, have to say “We love you, but no.”  This is not to say that our client doesn’t know what they’re talking about or understand relevancy.  However, it’s in the excitement and the media hype that sometimes we lose what makes sense.  It’s a hard thing to be brutally honest in the face…

Fueling the passion of Canadian sports fans, Sportsnet ushers in a new era on with a rich and multidimensional integrated brand offering across multiple platforms that engages sports fans from across Canada! We are thrilled to have our 3rd successful launch for Rogers Publishing highly anticipated NEW title Sportsnet Magazine. Earlier this year Rogers announced they would be launching a brand new sports magazine that merged TV, Radio, Print, Mobile and Digital with a fully integrated re-branding expansion to the Sportsnet brand. This launch is especially exciting for us at Built by the Factory because the iPad app launched in the same week the first Sportsnet Magazine print edition hit the newsstands. This is part…