Translation came to BBTF with an album launch project sponsored by Target and wanted a launch promotional campaign for the tween band Mindless Behavior.
Taking their concept and fashioning it for digital, we created a Facebook tab that allows the user to “mad libs” lyrics to a Mindless Behavior song. Users will submit their lyrics and then the best submission will be selected for prizes.
The campaign generated 4,368 contest entries, 15,827 page views, and 7,494 visits . . . in 3 days.