"Two apps, one workflow, easy peasy."

BACK TO THE WORK

"With the success of their iPad magazine apps already established, Rogers wasted no time turning their attention to Android tablets.  BBTF said, "Why reinvent the wheel?" and devised a way to publish apps on two different platforms from one source.  We recognized right away that burdening resources within Rogers with another platform to learn and manage was not an option.  So we made it easy on them.  We created an app that utilizes the exact same content files for both iPad and Android, creating no additional work for the publisher to be in both if they wanted.  Consistently following the structure and reinforced branding of the iPad magazine apps, BBTF was able get Maclean's and L'actualite delivered pre-installed on Samsung Galaxy tablets for 40,000 of Rogers customers."