BACK TO THE WORK
The tablet environment & digital magazines are a completely new category in digital media. We are already working with brands who have expressed interest in developing campaigns in this new and more innovative digital space. Advertisers are excited about being about to interact with their audience on a completely new level. The publishers are working to make these opportunities available to them by developing interactive magazines, we are focusing on the development of the ads & the actual magazines themselves.
The technology available in these tablet sized touch screen, multi-touch, accelerometer driven devices completely expands the interactive potential of the digital campaigns we will start seeing in mid to late 2010.