"A club transforming itself into something new and in need to show it off."

BACK TO THE WORK

When BBTF was approached to create a site for the new 40/40 Club, the famous all-American sports bar and lounge owned by Jay-Z, we couldn't help but jump right to it. Taking the brand forward and reflecting the new club aesthetic was key to putting this initiative on the map. BBTF completely re-designed the website to illustrate the club's new dignified look, upscale ambience and sports appeal, as well as ensuring the site was mobile compatible. Multiple large-screen photographs, along with a Virtual Tour, allow the website visitor to get an in-depth look inside the club before they ever make a reservation or step in the actual club. A comprehensive shopping cart program was implemented that allows the users to view and purchase customized 40/40 Club products, including merchandise and a wide-array of personalized party packages online.