WATCH THE THRONE
Widget, Facebook Tab, Social Media
"A successful campaign doesn't need to be complicated. A simple widget shared amongst influencer's blogs & social media boosted album pre-order sales in iTunes."
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Countdown to the Throne!
Watch the Throne is the debut collaborative studio album by American rappers Jay-Z and Kanye West, released on August 8, 2011, by Roc-A-Fella Records, Roc Nation, and Def Jam Recordings. On July 4, the album was made available to pre-order on Life + Times, Jay-Z's lifestyle webzine. Watch the Throne is on pace to make history as the first major hip-hop album in years to be released without being subjected to bootleggers. On August 8, Jay-Z and Kanye West (now collectively known as the Throne) dropped their long-awaited, full-length album Watch the Throne on iTunes as a digital exclusive.
To celebrate the upcoming release BBTF created a campaign which launched on Jay-Z's official Life + Times website. BBTF constructed a countdown clock leading up to August 8, 2011 release where fans received up to the minute updates as well purchase the highly anticipated album. Additionally a custom Facebook tab was created and launched on Life + Times, Jay-Z's & the albums fan pages. Bloggers were encouraged to embed the countdown on their websites in order to be entered to win tickets to the Watch the Throne Tour.
Facebook custom tab
Over 500K widget events in 4 days