When music & technology collide

The latest viral video on YouTube “Take Me Out” by Atomic Tom LIVE on NYC subway is about to hit 2 million views in just a few days. As an interactive agency that is currently doing extensive work on mobile devices, it is always inspiring to see how people use mobile in ways that are outside the box.

This video of the “concert” performed on the B train in NYC was created using 4 iPhones. The video was recorded using 2 to 3 iPhones for video recording and later edited for YouTube.

There is no question that the creativity of replacing their typical equipment for mobile devices makes this video worth watching. Almost 2 millions viewers seem to agree.